Category Archives: Earthize News

power up and resist - earthize.org's new logo alongside Chequered Ink's logo

Power Up and Resist – Our New Mission

Earthize has been running for nearly two years now, and we’re proud to have made some little difference in the world. But it’s not enough – we haven’t been playing to our strengths, and that’s why it’s time for a shake up.

I first founded Earthize Ltd and kept it separate from my other work at Chequered Ink in order to keep the two identities independent from each other. I wanted Earthize to stand alone as a new way of encouraging people to live sustainably. But because of this, I was spread too thin, running the site all on my own, with a brand too stuffy and too far removed from real life.

As of today, earthize.org will come into the Chequered Ink family, and we will do what we do best. We are going to write about the things we care about through the main lens we know: our work in games & tech. The tech industry is at the forefront of the fight against climate change and fascism. Scratch that, all too often these days, the tech industry is the cause of more climate change and more fascism.

It’s time to use our position and our skills to do more to make a noise in this industry. Through advocacy, journalism, working with charities and NGOs, and supporting progressive content creators; we will push forward the values we hold dear:

  • Sustainability: building an industry which fights climate change & protects nature
  • Progressive values: protecting the LGBTIQA+ community, migrants and other marginalised peoples
  • Wealth redistribution: for a world where everyone’s needs are met

Our day-to-day work gives us a platform, and spring board, from which we can help to make the world a better place. From now on, we’ll be making good use of it.

If you’re using game development or tech to promote values similar to these, please get in touch with us as we’d love to put a spotlight on your work in future articles!

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Eco-friendly brands app Earthize launches December 13th

Earthize is a new website and Android app launching December 13th which allows users to search for eco-friendly brands, cutting through the greenwash and having a real impact on the environment.

“Our politicians, lobbied heavily by fossil fuel companies, have failed us again at COP28. We developed Earthize to beat them at their own game.” says Earthize Managing Director Daniel Johnston. “If the only thing on their minds is profit, then we’ll have to hit them in the pockets”.

Users can type keywords into the search bar on Earthize such as “Banks”, “Mobile Phones” or “Crisps”, and the app shows them a list of the most eco-friendly goods and services.

Each entry in the app’s database has specific markers so that consumers can see whether products are vegan, plastic-free or made with only renewable energy. More complex services like bank accounts or mobile phone contracts have a written description to inform users why they’re more eco-friendly than your average high street name.

Unlike similar websites, Earthize doesn’t require users to sign up and hand over their personal details, there are no subscriptions and it’s designed to avoid overloading the user with too much information.

“People often don’t realise how much power they have in their own hands to fight climate change without turning their lives upside down”, says Daniel Johnston. “It’s about giving those eco-friendly brands a fighting chance and making sure your money doesn’t end up in a fossil fuel company’s offshore bank account!”

The website and Android app launch together on Wednesday 13th December, just in time to check out the most eco-friendly places to grab your last minute Christmas shopping. The Earthize team plans to release an iPhone app in future, as well as adding more brands and features to the existing app.